Introduction
Streetwear and high fashion used to live in totally different worlds. One was for skateboarders and sneakerheads. The other? For couture runways and red carpets. But in 2025, those worlds are merging fast. Two of the most talked-about brands in this mashup? Anti Social Social Club (ASSC) and Comme des Garçons (CDG).
They couldn’t be more different—yet somehow, they’re both at the center of modern fashion. Let’s break down what makes each brand stand out, and what it means when streetwear meets high fashion.
Background of the Brands
The Birth of Anti Social Social Club
Founded by Neek Lurk in 2015, ASSC was born from emotion. Literally. The name came from a battle with mental health, and the clothes carry that moody, disconnected vibe. It went viral fast thanks to Instagram, Supreme-esque hype drops, and cryptic messages.
The Vision of Comme des Garçons
Rei Kawakubo launched CDG in 1969 with a mission to break everything we thought we knew about fashion. CDG wasn’t about pretty—it was about provoking. Asymmetry, holes, black on black on black. Over 50 years later, it’s still disrupting the norm.
Philosophy and Message
ASSC – Wear Your Feelings
Anti Social Social Club is raw. It’s the hoodie version of “I’m not okay.” The slogans are melancholic, disconnected, and weirdly relatable. It speaks directly to internet-native youth who crave authenticity—even if it’s messy.
CDG – Break the Rules, Reimagine Fashion
Comme Des Garcons doesn’t care if you “get it.” It’s fashion as a form of art. Rei Kawakubo often uses her collections to challenge gender, power, even beauty itself. Every piece is a statement—not just clothing.
Style Identity
ASSC’s Streetwear Aesthetic
ASSC keeps it simple: big text, bold fonts, minimal silhouettes. Hoodies, tees, hats. You can throw it on with jeans and Yeezys and look instantly in-tune with street culture.
CDG’s Conceptual High Fashion
CDG is sculptural, experimental, theatrical. The runway looks often push the limits of what’s wearable. But the PLAY line—featuring that iconic heart logo—offers a more casual, wearable entry point.
Design Approach
Graphic-Heavy Streetwear from ASSC
Think repetition. ASSC loves its slogans and doesn’t mind printing them over and over. It’s more about the message than the design. You’re not just wearing a hoodie—you’re wearing a mood.
Experimental and Architectural Designs from CDG
CDG’s designs are like abstract architecture. The mainline collections often feature twisted seams, blown-up proportions, and unexpected materials. Even their basics have depth and structure.
Collaborations and Pop Culture
ASSC’s Collaborations with Streetwear Giants
ASSC has teamed up with names like BAPE, UNDEFEATED, and even Hello Kitty. These limited-edition drops keep the hype alive and attract collectors.
CDG’s Partnerships with Luxury and Art
CDG has collaborated with Nike, Supreme, Gucci, and even artists and musicians. But it’s never just about branding—it’s about elevating the product into something new.
Audience and Market
Who Wears ASSC?
Teenagers, hypebeasts, and meme lords. ASSC appeals to those who live online, love ironic fashion, and don’t mind waiting 3 months for their hoodie to ship.
Who Follows CDG?
Fashion insiders, creatives, and those who appreciate conceptual art. CDG fans know what they’re wearing and why it matters.
Craftsmanship and Quality
ASSC’s Controversial Quality Track Record
There’s no denying the brand has faced criticism. Delays, cheap fabrics, inconsistent prints. People buy it for the brand—not the build.
CDG’s Attention to Detail and Excellence
Even the lower-tier lines are crafted with care. Japan-based production ensures quality control, and every piece is built to last (and look stunning while doing it).
Cultural Significance
ASSC as a Moment
ASSC captured a very specific vibe in the 2010s—depression chic, nihilistic slogans, Tumblr-core cool. It’s iconic for that era but may struggle to evolve.
CDG as a Movement
CDG is timeless. Not because it’s classic, but because it’s always evolving. It has influenced designers, artists, and entire fashion schools.
Price vs. Value
The Cost of Streetwear
ASSC ranges from $50 to $150. Affordable, yes—but with questionable value. It’s more about flexing a moment than building a wardrobe.
The Investment in High Fashion
CDG pieces can be pricey—especially the mainline. But you’re buying into a piece of design history. It’s less fast fashion, more future archive.
Wearability and Accessibility
ASSC – Easy to Style
Hoodie. Sneakers. Boom. ASSC is plug-and-play streetwear. Easy to wear, easy to match, easy to post on IG.
CDG – For the Bold and Brave
You don’t just wear CDG—you own it. It’s not for everyone, but that’s what makes it powerful. It’s meant to stand out, not fit in.
The Blending Line Between Streetwear and High Fashion
Today, the lines are blurring. Kanye’s worn CDG. Virgil Abloh loved it. Streetwear designers borrow from high fashion, and vice versa. CDG x Nike proves you can be both hype and high art.
The Verdict
ASSC is a mood. CDG is a mindset.
If you want hype, emotional slogans, and comfort—ASSC is your go-to. But if you want to challenge fashion norms, make a statement, and wear art—CDG is the king.
In the face-off between streetwear and high fashion, CDG takes the W for depth, innovation, and long-term relevance.
Conclusion
Fashion is more than fabric. It’s how we express who we are, how we feel, and where we’re going. ASSC captures a fleeting moment. CDG creates lasting dialogue. Whichever you choose, make sure it speaks your truth.
